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The Brand Direction Package

The complete visual system for your brand: colors, type, photographic style, and the concepts behind them. This is the one document that holds everything together, so every designer, agency, and photographer you hire follows the same brand.

  • Everything in The Brand Read

  • The Introduction Photography Package

  • Positioning: what the brand stands for, and who it is for

  • A complete visual system: color, type, photographic style, and tone

  • Logo refinement and mood boards for each place the brand appears

  • Messaging direction and application guidance for web, social, print, and in-space materials

  • A designed brand guidelines document, plus a follow-up session once it's in use

Best for: businesses growing into a new chapter, opening a location, or ready to be seen the way they're already known.
Starting at $3,500

The Brand Direction Package

The complete visual system for your brand: colors, type, photographic style, and the concepts behind them. This is the one document that holds everything together, so every designer, agency, and photographer you hire follows the same brand.

  • Everything in The Brand Read

  • The Introduction Photography Package

  • Positioning: what the brand stands for, and who it is for

  • A complete visual system: color, type, photographic style, and tone

  • Logo refinement and mood boards for each place the brand appears

  • Messaging direction and application guidance for web, social, print, and in-space materials

  • A designed brand guidelines document, plus a follow-up session once it's in use

Best for: businesses growing into a new chapter, opening a location, or ready to be seen the way they're already known.
Starting at $3,500